Content marketing

If you hate the blank page syndrome (you should), create a creation process instead. Break down the “publish a piece of content” task into a step-by-step process that you can replicate. Discipline and...

Let’s face it, SaaS content marketing is having a moment: Organic search is under massive scrutiny. Organic reach on platforms like LinkedIn and Twitter is down. Paid search and social platforms keep ...

Some marketers (or founders) try content for a few weeks (or months) and end up getting no return on investment. Most of the times, it’s because they don’t use the right method to monetize their conte...

Of all the terrible marketing jargon out there (and WOW there’s a lot of it), “empathy-led marketing” is probably my least favorite. As Fio Dosetto, the Content Lead at Float, says: “Empathetic market...

A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story… My friends at College Raptor had just raised a Series A round for the...