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Content marketing

5 quick tips for creating better content

Pierre's Content Guides
|
Content marketing
If you hate the blank page syndrome (you should), create a creation process instead. Break down the “publish a piece of content” task into a step-by-step process that you can replicate. Discipline and...

You need a better content strategy

Kyle Poyar's Growth Unhinged
|
Content marketing
Let’s face it, SaaS content marketing is having a moment: Organic search is under massive scrutiny. Organic reach on platforms like LinkedIn and Twitter is down. Paid search and social platforms keep ...

3 methods to turn content into revenue

Pierre's Content Guides
|
Content marketing
Some marketers (or founders) try content for a few weeks (or months) and end up getting no return on investment. Most of the times, it’s because they don’t use the right method to monetize their conte...

Why empathy is the skill that will rescue content marketing

Beam Content
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Content marketing
Of all the terrible marketing jargon out there (and WOW there’s a lot of it), “empathy-led marketing” is probably my least favorite. As Fio Dosetto, the Content Lead at Float, says: “Empathetic market...

How we scaled a startup from 0 organic traffic to 100,000 visitors/month

Optimist
|
Content marketing
A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story… My friends at College Raptor had just raised a Series A round for the...
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