Content marketing
Why empathy is the skill that will rescue content marketing
Beam Content
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Of all the terrible marketing jargon out there (and WOW there’s a lot of it), “empathy-led marketing” is probably my least favorite. As Fio Dosetto, the Content Lead at Float, says: “Empathetic market...
How we scaled a startup from 0 organic traffic to 100,000 visitors/month
Optimist
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A few years ago, I was tapped for a startup content marketing opportunity that quite literally changed my life. This is the story… My friends at College Raptor had just raised a Series A round for the...
How to scale content production while maintaining high quality standards
Grizzle
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Bad content marketing creates terrible experiences and harms credibility. Yet, some marketers say prioritizing quantity over quality is more effective. They believe that ranking for the sake of traffi...
Things move fast, and content can too
Content Design London
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The past few years have shown us how quickly things can move and change. We know that when things emerge quickly, the reaction is often to throw away the content design practices and revert to the old...
Implementing calls to action in blog posts: 8 examples
Positional
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Traffic doesn’t necessarily equal dollars. Once someone lands on your blog post, you actually need to convert them. I started my career in the lead-generation industry, and that experience taught me t...