Content marketing
The content marketing salary report (updated for 2024)
Superpath
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Hey folks! Thanks so much to everyone who contributed to this report. This is the sixth edition of this report. Starting last year, we decided to update the report each year rather than publish a bran...
How to create product-led content that converts users
Grizzle
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Product-led content means sharing features and use cases to improve your content’s value. It’s about helping users achieve their goals and creating trust-building customer experiences. In this article...
How to run an effective yet manageable B2B blog strategy
Grow and Convert
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A B2B blog strategy clearly defines the who, what, why, and how of your blog: Why do you have a blog? Is the intention to drive high-quality leads or traffic? (Despite common misconceptions, driving t...
How Monday.com uses content marketing to drive SEO & brand growth
Foundation
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In the movie Any Given Sunday, as Al Pacino delivers a rousing speech to his team of underdogs before the biggest football game of their lives, he says the following: “You find out life’s this game of...
How to use content clusters to boost your SEO rankings and authority
Omniscient
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Using topic clusters on your website is an invaluable way to enhance your SEO marketing strategy. From demonstrating your industry expertise to helping your target customer solve key problems, you can...