Content marketing
Closing the content gap: What we learned from talking to 400+ GTM pros
Beam Content
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Content marketers are not order takers. They’re strategic partners. They're storytellers and interpreters and deep thinkers who make their customers and audience the stars of the show. No more treatin...
How to create a B2B content marketing strategy in 2024
Minuttia
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Year after year, it’s becoming more obvious: content marketing is a living, breathing thing—especially in a field as competitive and innovative as B2B SaaS....
This is the perfect article template
Message Lab
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If you finish reading this sentence, congrats. You’re in one-half of the audience who clicked on this page. The other half already left. By the time most people hit the 15-second mark, they’ve answere...
The content marketing salary report (updated for 2024)
Superpath
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Hey folks! Thanks so much to everyone who contributed to this report. This is the sixth edition of this report. Starting last year, we decided to update the report each year rather than publish a bran...
How to create product-led content that converts users
Grizzle
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Product-led content means sharing features and use cases to improve your content’s value. It’s about helping users achieve their goals and creating trust-building customer experiences. In this article...