Content marketing

I used to write, sit back, and hope readers would find my writing. I intentionally chose reputable publications with good-sized audiences. It’s up to them to spread the word for us writers, I thought. If we’re not getting read, they’re n...

There’s no magic formula for how to create a viral article on the internet. But there is a way to shorten the learning curve and increase your odds. The second article I ever published on Medium went viral. It’s a personal story on how ...

All content teams, whether a team of one or a team of teams pushing out content every day, are asking the same question—how am I doing? You know your internal metrics. How this week’s post compares to the week before. Whether your pagev...

Unless you live off the grid, you know the importance of content marketing in promoting ecommerce sites. However, the trouble is that some marketers have the attitude, “If I create content, they will come.” Unfortunately, it doesn’t work...

For many marketers, distribution is the final stage of the content marketing process. They bring their creativity to bear on a novel, interesting concept. They write a well-crafted article, often tailored to a carefully-chosen keyword. T...