Copywriting

In this conversation, I sit down with Julius — a marketer, copywriter, and sales expert with $17M+ in revenue attributed to his strategies — to break down what actually drives results in today’s marke...

Whether your call-to-action is to sign-up for a webinar, phone your office, join a course, buy, register for your newsletter, there is some kind of experience waiting for your audience. It’s easy to f...

Paid clicks aren’t cheap. A single Google Search click averages $2.69 and jumps to $5.58 on LinkedIn. If you’re in a high‑competition niche those numbers rise fast, so every wasted visit burns budget....

I’ve worked in marketing at several startups and have only been blessed with a copywriter at Series C brands and beyond. Anything earlier than that, and I’ve been left to my own devices. Most of the w...

When you communicate something is singular, the more effective people believe that thing is. David Abbott, the legendary copywriter and co-founder of Abbott Mead Vickers BBDO, used this tennis ball tr...