Copywriting

Writing is one of the most essential skills in the modern world. The ability to write clearly and thoughtfully is an important requirement for most employees in the job market today. If you’ve been thinking of improving yourself by devel...

Poetry and advertising were destined to be together. Like Jordan and Pippen. Or tequila and tacos. Or high fiber cereal and… an unfulfilling cereal experience. Anyways. Allow me to explain. In his book The Science of Story, Will Storr ex...

I don’t fear the empty page. It’s the half-baked page that scares me — the draft with a big idea on it and nothing else. To me, it lacks structure and makes for an overwhelming task to fill in the blanks. The hardest times were when it w...

For a long time, I’ve focused solely on content marketing. But in April this year, I decided to try new things — one of them is copywriting. Through the learning process, I’ve discovered a lot of useful copywriting resources. Guides to c...

From the first briefing to the deadline and beyond, communication is key to successfully managing freelancers. Learn top tips for communicating with freelancers, straight from the freelancers themselves. To help in this process, we surve...