The 3 science-based rules of writing
Your content, ad copy, and messaging is only useful if people actually read it. Scientists from Wharton, University of Maryland, and Emory University analyzed ~650,000 reading sessions of over 35,000 ...
The ultimate guide to writing online
I was a terrible writer growing up. I got a C- in my college writing class. At one point that semester, I skipped ten of those classes in a row because I didn’t see the value in learning to write. Whe...
How to make your writing ‘easier to read than to skip’
The Writing Cooperative
In 1962, after working 44 years in the copy department, author Victor O. Schwab wrote the book How to Write a Good Advertisement. Until today, this book belongs to one of the most popular and practica...
Don’t get replaced by AI (how to write authentic content)
People want to follow humans. They don’t want to follow a search engine with a face on it. And, with the rise of ChatGPT and future iterations of language AI, authenticity is more important than ever....
5 ways writers can adapt to the introduction of AI writing tools
‘Hey Google, what’s the weather today?’ My family just got a Google hub. During the day, I request 2000s RnB or 90s pop from our newest mate. At night, our home is filled with dinner jazz or barbecue ...