Copywriting

Back in 2013, I was an English teacher applying for a job at a software development company. Fast forward to 2025, and I’m now the founder of Zmist & Copy, where we help B2B tech companies build and e...

This handbook helps you write nonfiction books and blogs for three reasons: 1. Keeping thoughts to yourself can be a disservice to the world. If you have something important to say and you say it well...

When most copywriters talk about leveling up their skills, they run straight to another YouTube video… another 10-second Instagram hack… or worse — another generic listicle of “power words.” But if yo...

October 1974. 2 copywriters are sitting in an ad agency. They’re working on a direct-response promotion for a client who sells silver coins and bullion. Their names: Gary Bencivenga and Dan Rosenthal....

Here's something that might surprise you: I use AI to automate more than 50% of what I do as a writer. And this is coming from someone who's generated millions of dollars with writing, published 10 bo...