Copywriting

This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths, as quoted in Writing Tools: 50 Essential Strategies for Every Writer by Ro...

We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. Then we thought: why not share this more widely? If you’re curious about why we’d...

80% of your website visitors won't make it past your headlines. So, all your effort needs to go into making sure that the remaining 20% do. David Ogilvy said, "The headline is the most important eleme...

Copywriting tools can make your life easier and your business more profitable. So it’s a no-brainer to make sure you’re equipped with them. In this article, I’m going to share my favorite tools. Some ...

Have you ever spent hours writing an incredible piece, then wondered why it didn’t get any views? There are many reasons you might not have gotten views: don’t let your headline be one of them. Headli...