Copywriting
This sentence has five words: A lesson from Gary Provost
Aerogramme Writers' Studio
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This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths, as quoted in Writing Tools: 50 Essential Strategies for Every Writer by Ro...
Steal this strategy: How to write like Animalz
Animalz
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We’ve been working on a guide to writing Animalz-style content with a view to helping our team contribute to the blog. Then we thought: why not share this more widely? If you’re curious about why we’d...
12 formulas to write engaging headlines
Marketing Examined
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80% of your website visitors won't make it past your headlines. So, all your effort needs to go into making sure that the remaining 20% do. David Ogilvy said, "The headline is the most important eleme...
26 best copywriting tools In 2022
Luciano Viterale
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Copywriting tools can make your life easier and your business more profitable. So it’s a no-brainer to make sure you’re equipped with them. In this article, I’m going to share my favorite tools. Some ...
Do you make these common headline mistakes? 7 awesome fixes.
Cynthia Marinakos
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Have you ever spent hours writing an incredible piece, then wondered why it didn’t get any views? There are many reasons you might not have gotten views: don’t let your headline be one of them. Headli...