Copywriting

“Amelia tells me you know when writing is AI or not.” We were poring over the portfolios and samples of freelance writers in her spreadsheet. I’d already looked through the writing before our meeting,...

Not gonna lie… I’m in a slump. It’s summer in Barcelona, and I don’t need any excuse to trade my writing desk for the beach. The short story I was working on is so dusty in my drawer I can barely read...

"How do I make my writers create good copy?" This question came up in a mentorship session last week. The content manager was frustrated. Her team kept producing poor copy and she couldn't figure out ...

Ever struggle to start writing your copy? I did. I struggled with starting a lot, especially at the beginning of my career. Back then, starting was difficult because I didn’t have a reliable method fo...

There are two senses in which writing can be good: it can sound good, and the ideas can be right. It can have nice, flowing sentences, and it can draw correct conclusions about important things. It mi...