Copywriting

This is not an article on how to make your verbs active and your prose less cluttered. Not because word economy and voice aren’t important. But because they won’t make you a good writer. Punctuation and syntax are a must, but they don’t ...

Ok class... who wants to make more money? Who wants to do so with an extremely underutilized and rare skill (CLEAR, PERSUASIVE, and CONCISE WRITING). I have my friend, the legend, Neville Medhora with me in this video (from kopywritingk...

What should an essay be? Many people would say persuasive. That's what a lot of us were taught essays should be. But I think we can aim for something more ambitious: that an essay should be useful. To start with, that means it should be...

Copywriting is a key marketing skill. Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more: 1) Use timeframes. Real numbers are more compelling than generalizations like "fast" or ...

Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the tim...