Copywriting

Your subscriber count is not the number of humans you're playing with, it's your power level against algorithmic demons. If you can figure out the truth, you should share it. You might help someone. B...

Briefs are short, 2-page documents mapping out your expectations from a project, clarifying its scope, and setting the nitty-gritty details like project deadline and scope. So you’ve heard. But the qu...

What do book critics, book bloggers, and journal editors have in common? Editorial reviews. Book critics, reviewers, and some bloggers write editorial reviews for books, while journal editors review a...

A pro writer has a basic handle on the writing craft. If you have put yourself out there as a professional writer for hire (or you’re planning to do so), you’ve acquired basic writing abilities so you...

Want to use persuasive writing to convince your readers to do something or agree with your point of view? OK, that was a silly question. Of course you do. We all know how easy it is to get distracted ...