Copywriting

This letter is going to be the first in a long series of letters in which I will attempt to communicate to you a lot of the important things I have learned in the last 46 years. I am going to try to t...

So, you’re thinking of becoming a copywriter in 2022… I’m not surprised. In addition to all the shifts in the workforce since the pandemic, according to Google Trends, there’s also been a steady incre...

If you told me 5 years ago that I would one day lead a 20-person Publications team or have a personal blog that’s read by hundreds of thousands, I would’ve laughed in surprise. Yet somehow, I’ve found...

It’s time to review some common grammar mistakes that damage our credibility. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I’ll give it a shot). I also feel compelled t...

I don’t fear the empty page. It’s the half-baked page that scares me — the draft with a big idea on it and nothing else. To me, it lacks structure and makes for an overwhelming task to fill in the blanks. The hardest times were when it w...