Copywriting

Copywriting is a key marketing skill. Here are 10 copywriting tips that will increase clicks and conversions on your website, ads, emails, and more: 1) Use timeframes. Real numbers are more compelling than generalizations like "fast" or ...

Immediately after getting an idea for a content project, many writers become preoccupied with the existing competition: “It will be extremely difficult to stand out.” If that sounds familiar, I’m hoping you’ll change your mind by the tim...

Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like “how to” — and bring some new blood to the mix with these 22 titles (with headline examples) you can custo...

This handbook helps you write nonfiction books and blogs. Writing is the pursuit of thinking clearly with the help of paper. Writing slows down your thinking so you can dance with your ideas. If people cannot write well, they cannot thin...

While 8 out of 10 people will read a headline, only 2 out of 10 will read the article. This 80/20 headline rule is notable because it tells us one thing: People read more headlines than articles. This is why your headline is so important...