Copywriting

Cadence is arguably the most overlooked aspect of copywriting. But mastering it could transform the quality of your writing. Here’s all you need to know about cadence. Cadence refers to the flow of yo...

In 2020 when I first began my copywriting career, I read 10 copywriting books. Most of these books covered the raw basics of direct response copywriting. However, one book stood out like a flamingo am...

Over the past four years, my writing has attracted millions of readers and helped me build a multi-six-figure creator business. But if I had to start from scratch, I’d start differently. When I publis...

As Thomas Mann once said, "A writer is a person for whom writing is more difficult than it is for other people." And I agree. Writing is difficult. So is copywriting. In this article, I’ll try to make...

Many people ask me: Where can I learn about marketing? And I think there is no better place to start than history. By learning about how marketing was built, how it worked, and how it changed, you can...