Copywriting

Hi, I’m Ben Watkins 👋 Thanks for joining another edition of La Vie Ben Rose. Every week, I unravel copywriting examples from the most recognized brands. It’s a beautiful spring day. And it’s that tim...

There’s a lot of debate about how AI can be used in writing. Is it the future, or is it ruining the internet with bad content? While the debate continues, we decided to gather data. We surveyed over 5...

How to be memorable and create contrast. Like a CTA button. If they visit a SaaS website, they expect to see UI screenshots. If they visit an agency's site, they expect case studies. If they browse an...

Let’s say you sell a product to a highly experienced and perhaps even skeptical audience. How should your copy differ from when your product appeals to a wide audience? To explore this question, we ha...

Copywriting is often the fastest way to get the most results for the least amount of effort. Simply changing the copy on a product can completely change the outcome! Great copywriting is the underlyin...