Copywriting
How to spot AI generated text
Big Bang Copy
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The best and easiest way to spot AI generated text is to look for fluff - which is a classic case of bad copywriting. Pop any command into ChatGPT and it'll likely come up with plenty of jargon (unles...
4 surprisingly fun ways to keep distracted readers captivated
Enchanting Marketing
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Has this happened to you? You’re driving to work. The usual journey. On the highway. You’re listening to the radio and thinking about the day ahead. 30 miles later you suddenly realize you’re at your ...
10 ways to hook people (with examples)
Neal's Newsletter
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A hook is the opener of anything you want people to pay attention to. Whether it’s a social post, YouTube video, fundraising pitch, cold email/DM, presentation, or even a quirky travel story. People a...
How to write killer CTAs
Marketing Examined
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Calls to action (CTAs) can make or break your marketing funnel. If someone's looking at your CTA, they're likely interested in purchasing your offer (or taking another valuable action). But, if your C...
10 proven copywriting frameworks
Chase Diamond
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My company has written thousands of pieces of copywriting. Our #1 Copywriting Rule: Never write copy from scratch, always use a framework. Here are 10 proven copywriting frameworks to write high-conve...