Creativity
Opinion: a cookieless world will unleash creativity
Ad Age
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An axiom of advertising is that it must evoke an emotion, but with ad tech came an overreliance on targeting and data that never quite lived up to the hype. Ten years ago, a Google study proved that 80% of an advertisement’s impact came ...
Creativity faucet: a mental model for generating ideas
Julian Shapiro
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One of the most valuable writing skills is the ability to generate novel ideas. Last year, I stumbled into a mental model to achieve this at will. I was watching a documentary on songwriter Ed Sheeran. In it, he described his songwriting...
3 books about creativity you can binge in 2 hours
Esat Artug
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There’s an age-old question asking whether people are born creative, or if they can develop an aptitude for the skill. I would definitely say that some people are more gifted than others, but everyone can develop their creative thinking ...
How Narrating Your Struggle Is Ruining Your Creativity
Toby Hazlewood
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Some of life’s most enduring lessons are served up by the movies. In the moments before battle, great generals will seek to inspire their troops, rousing spirits with a few finely chosen words of inspiration and a bit of chest-thumping. ...
Computers and Creativity
Molly Mielke
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The value of computers is not inherent; it is what we are able to do with them that makes them valuable. But what we can do with computers is often limited by the depth to which we are able to think creatively, translate these thoughts i...