Creativity

In 1997, Steve Jobs returned to Apple to revive the company from the ashes. And they wanted a new campaign to announce Apple was back. Apple’s competitor IBM’s slogan was “Think.” So as a response, th...

What if your business felt more like a wild garden than a factory line? More organic than optimized? More like something alive, rooted in purpose, and shaped by your unique rhythm? If that sounds like...

If you have ever found yourself fully immersed in a task with a feeling of energized focus and enjoyment, then you have experienced being in a state of flow. Also known as being "in the zone," a flow ...

Play is an essential way of learning about the world. Doing things we enjoy without a goal in mind leads us to find new information, better understand our own capabilities, and find unexpected beauty ...

I sometimes vent with other marketers about how easy life would be if I worked in a more creative industry. Like promoting movies or selling cologne. Sticking Chris Hemsworth on anything is a winning ...