CRO

Conversion optimization is not just complementary to SEO. It’s a quintessential part of the success of SEO. Google’s goal is to answer the user's question. Sometimes, answers come in the form of buyin...

I work with a lot of the fastest growing B2B companies out there. The #1 missed opportunity I see across the board is marketers not approaching website redesigns in a data-informed way. Website redesi...

Web conversion is an often untapped and ignored growth lever. Here are some of the issues I’ve observed that hinder web conversion, and how to fix them: Context: I saw first-hand the power of a well-c...

Being able to do digital marketing successfully requires tracking the most important marketing metrics. Conversion rate is one of the most crucial numbers to track, but most companies forget that trac...

YC Partner Kevin Hale covers the first principles of conversion, one of the main drivers of growth for your startup, and how you can improve it starting with your landing page....