These email analytics can inform your email marketing campaigns, improving customer engagement and driving more conversions. Like all marketing campaigns, you should measure the performance of your email marketing campaigns. Without trac...

Writing the subject lines for your emails can be one of the most stressful steps of email marketing. Is it engaging? Too short? Too long? Too boring? Will people click 'delete' because of it? Or will they open it? Will it even get to the...

In Ireland, parents buy school books for their children every year. This has been the case for decades. When I was at school I recall queuing alongside my mother with booklist in hand for hours at our local bookstore. It was painful. Th...

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. But beyond brand awareness, product promotion and recovering abandoned carts, ...

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking...