Email marketing
Browse through hundreds of guides, resources, and articles related to email marketing.
Atomic Emails: Our proven method for writing email campaigns
Userlist
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How exactly do you write your email campaigns, e.g. user onboarding flows? Do you open a blank doc and wait for the muse to show up? What if you could use a predictable, step-by-step method instead. W...
Understanding the email marketing customer journey: A step-by-step guide
beehiiv
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This post will explore how you can leverage the customer journey to create irresistible email marketing campaigns. We’ll delve into practical tips and best practices for maximizing the potential of th...
The abandoned cart benchmarks report: 2024 data to inform your strategy
Klaviyo
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Abandoned cart flows make you money—more than any other automated flow you set up. That’s what Klaviyo’s product analytics team discovered when they analyzed over 143K abandoned cart flows sent in 202...
9 DTC email marketing strategies (+ examples)
Email Tool Tester
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Klaviyo's The State of DTC reported a noteworthy finding: email marketing platforms are the third most critical tool for brands in 2024. This demonstrates email marketing's growing importance in DTC m...
Successful email campaigns from leading brands
Email Emu
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Discover how top brands achieve email marketing success with our detailed case studies. Explore how Nike, Starbucks, Glossier, Amazon, Warby Parker, Spotify, and Airbnb master personalization, loyalty...