Email marketing

A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word...

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail and other industry heavyweights...

When iOS 15 dropped, email marketers wondered: Was open rate dead as an engagement metric? With help from SparkPost data, we took a look at proxied opens, by the numbers. When you email someone who uses Apple Mail on iOS 15, and has opte...

Ready or not, Black Friday and Cyber Monday are right around the corner, and if you haven’t started planning your marketing strategy yet, now’s the time. Planning on sending targeted emails to help increase conversions this year? Great i...

You left your corporate 9-5 and leapt into entrepreneurship to finally have the freedom and lifestyle you’ve been dreaming of. Yet, somewhere along the way, your dream turned into 70-hour weeks and less money than you made as an employee...