Email marketing

You only need 3 email flows to grow a 6 figure newsletter on Substack: Free-to-Paid conversion flow, Paid Subscriber onboarding flow, Winback sequence for canceled subscribers. We’ve used these to hel...

I've made more than my fair share of newsletter mistakes. I’ve sent emails with bad typos and even worse subject lines. I’ve left broken links in my newsletter footer for weeks. I’ve screwed up newsle...

Gone are the days when a newsletter could rely entirely on their website, search, or social media to grow. If you want to build an email list in this current era, you’re going to need to lean heavily ...

Annual billing is a win-win for both parties: you improve your cash flow and increase retention, while your users save money in the long term. Since it’s a big ask, how do you ask customers to switch ...

No doubt, you put so much effort into writing the perfect subject lines, designing beautiful email templates, and segmenting audiences, but if you’re not measuring what happens after the click, what i...