Email marketing

Email opt-ins are that thing that every brand ignores, never optimizes, and puts no intention into. Big problem. Mistake. And huge missed opportunity. We’ve all seen the generic “get 10% off” email po...

There are lots of ways to retain your supporters, but one of the most effective is to send a monthly, behind-the-scenes newsletter to tell supporters more about your team and your strategy. Here’s how...

New integrations are a big deal. Users love to hear that your product can now work with tools on their current tech stack (or a shiny new tool they’ve been eyeing). Learn to write announcement emails,...

A few weeks ago, we published an interview with Alisha Ramos of the newsletter Downtime, and she offhandedly mentioned an idea that stuck with me: Something that I actually have this written down on m...

The most important email you send to subscribers is your welcome email. It’s your first impression. A great first impression = better engagement (open rate and CTR) and more sales. The way subscribers...