Email marketing

A few weeks ago, we published an interview with Alisha Ramos of the newsletter Downtime, and she offhandedly mentioned an idea that stuck with me: Something that I actually have this written down on m...

The most important email you send to subscribers is your welcome email. It’s your first impression. A great first impression = better engagement (open rate and CTR) and more sales. The way subscribers...

After a year and a half of being married to the idea that I should create content daily, we managed to achieve a notable milestone in growing our community: 65K LinkedIn + 20K newsletter subscribers. ...

Two years ago, I launched Newsletter Circle, where I dive deep into the world of newsletter publishing through in-depth Q&As with newsletter operators. These one-on-one interviews uncover what it take...

If you’re tired of your email engagement declining, here’s a simple process that could double your open rate in 4 weeks. Or at the very least increase open rate and CTR by 20%-30% or more. Step 1: Fix...