Email marketing

By now, you’ve learned how to write with emotion, use a killer email framework (PAS), and write subject lines that consistently deliver higher open rates. Today you’re gonna learn the one skill that s...

Today’s lesson is the difference between emails that sell... And emails that make people hit unsubscribe faster than a Karen denied her coupon code. It comes down to one word: Emotion. See, your reade...

Recover lost sales with these Abandoned Cart email examples. Abandoned cart emails, cart abandonment series, or shopping cart abandonments are automated reminders sent to individuals who have not comp...

There are two truths to having a newsletter. The first is that people will unsubscribe. People are cutthroat, and if they don't want to receive emails from you (and only those free sewing patterns you...

When I think about email deliverability, I’m really thinking about whether my email reaches my subscribers,” says Carin Slater, Manager of Lifecycle Email Marketing at Litmus. “Whether it’s blocked be...