Email marketing

Abandoned cart flows make you money—more than any other automated flow you set up. That’s what Klaviyo’s product analytics team discovered when they analyzed over 143K abandoned cart flows sent in 202...

Klaviyo's The State of DTC reported a noteworthy finding: email marketing platforms are the third most critical tool for brands in 2024. This demonstrates email marketing's growing importance in DTC m...

Discover how top brands achieve email marketing success with our detailed case studies. Explore how Nike, Starbucks, Glossier, Amazon, Warby Parker, Spotify, and Airbnb master personalization, loyalty...

Nearly 70% of people abandon their shopping carts online. That means 7 out of 10 people who add something to their cart leave without paying you. Thankfully, it’s not the end of the world—nor the end ...

Video may have pushed the radio star into a corner – but social, SEO and all the other new channels just can't take the place of email marketing. In fact, email marketing is thriving. For every $1 you...