Email marketing
Browse through hundreds of guides, resources, and articles related to email marketing.
Win-back email automations: how to rekindle fading customer relationships
Klaviyo
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Learn what a win-back email automation is and how you can set up these automations to bring back your customers (with examples)....
Gratitude is a powerful ally for email marketing
Better Marketing
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In Ireland, parents buy school books for their children every year. This has been the case for decades. When I was at school I recall queuing alongside my mother with booklist in hand for hours at our local bookstore. It was painful. Th...
The effect of [first name] in email subject lines
Ariyh
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What happens when you add the receiver’s name to your email’s subject line? There are many guides that suggest doing this. But the data they use to back up what they say is usually weak or sketchy, an...
How to use abandoned cart emails to improve sales (examples)
Klaviyo
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Over half of U.S. shoppers abandon their online cart because they’re either “just browsing” or not ready to buy, according to a quantitative study by the Baymard Institute. That means no matter how at...
101 email subject line ideas
Joe Portsmouth
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Before we get started, here are 10 subject line best practices: 1. Short and sweet is usually better. 2. Use personalization where you can. 3. Use numbers where possible. 4. Associate the reader with ...