Email marketing

“What response rate do you get with cold outreach?” In a recent SparkToro Office Hours, someone asked me this question. It’s at least 80%. Earlier this year, I had a 100% response rate with a batch of...

Thanks to machine learning and other predictive algorithms, 80% of consumers now expect personalized experiences in their interactions with companies—including email. Segmentation can help with this. ...

Here’s a look at the most popular email clients of April 2022, plus the shifts that took place with email client market share between March through April 2022. Before we get started, there are two thi...

Do you want to make sure your email campaigns resonate with your audience and remain impactful in 2022? Then look no further and dive right in to this freshly updated Email Marketing Benchmarks report...

Before we dive in, let’s first explore why investing in a referral program for your newsletter is a worthy use of your time and effort. Aside from creating the best content possible (that should be a given), every newsletter’s next prior...