Email marketing

Do you want to make sure your email campaigns resonate with your audience and remain impactful in 2022? Then look no further and dive right in to this freshly updated Email Marketing Benchmarks report...

Before we dive in, let’s first explore why investing in a referral program for your newsletter is a worthy use of your time and effort. Aside from creating the best content possible (that should be a given), every newsletter’s next prior...

This is not an article about Mark Cuban. But if you need proof that cold emails work, look no further than the billionaire Mavs owner. Dhruv Ghulati, a first-time founder, sent Cuban a cold email about his AI product that analyzes conten...

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. In 2018, Apple added Dark Mode to its desktop email client. The following year, Dark Mode came to iOS Mail and other industry heavyweights...

You’ve scheduled your email marketing campaign to launch—the copy has been proofread several times, your brand team has signed off on all the creative and you’ve double-checked that all your links are working. But, have you confirmed tha...