Email marketing

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones eng...

Modern designs are impersonal and they signal transactional relationships — especially after the holiday onslaught of retail emails we’ll all be drowning in soon enough. Pull out the red pen and start crossing out what’s no longer workin...

Four words, thirty letters, implement them, and skyrocket your business like a pro: email marketing best practices! Today, we’re going to dive into the best email practices to help you grow your traffic and sales using your mailing list ...

You may have the best product in the world, provide the most memorable user experience, and put your heart and soul into relationships with the customers; but according to statistics, almost 25% of subscribers will leave eventually. It m...

For most companies, email marketing is a way to capture and convert new leads — and for good reason too as it has one of the highest conversion rates at 66%. But beyond brand awareness, product promotion and recovering abandoned carts, ...