Email marketing

The first time I heard the term “sales funnel”, I thought I needed an MBA to understand it. When I started blogging in 2013, I didn’t know it would turn into the full-time business it’s become today. I just wanted a fun, creative outlet ...

Email marketing is the digital marketing practice of communicating with leads and customers with email. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing typic...

Email is one of the best ways to communicate with your customers. It can help you nurture leads, raise brand awareness, and sell your products. If you look at the data, there are over 4 billion email users worldwide — that’s more than ha...

A welcome email is one of the most important emails you’ll ever send subscribers. After all, it’s the email that makes or breaks their first impression of your brand. Get it right and you’ll have a highly engaged subscriber from the word...

With the dominance of social media marketing, sending traditional, plain text emails might seem old-fashioned. However, that couldn’t be further from the truth. In fact, when it comes to bringing in new customers and keeping old ones eng...