General

Although it might seem a simple task, content creation is not everyone’s cup of tea. To get their material viewed, liked, and shared, professional content creators have a deep knowledge of their market. They consider a lot of parameters ...

I’ve left Hotjar to fight marketing bullshit full-time with Everyone Hates Marketers. After nearly four years of working on the podcast while at Hotjar (reaching nearly 1M downloads and making a lot of friends in the process), I am ready...

I think I succeeded. In 2018, I started a networking event called LinkedIn Local Hamilton. I would have been happy to get 50 people in a room. One hundred attended, and then over 300 people attended my third event. The attendees transce...

Marketing comes in a wide variety of flavors based on audience, media platform and business. Here are 72 Marketing Definitions to help you understand today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers de...

Tik Tok is one of the latest trending social media platforms. It’s video-based and lets you create short-form video up to 3 minutes long on just about anything you want, from trendy dances, recipes, comedy skits, motivational mantras, et...