General
General marketing stuff that doesn't fall into a certain topic.
7 top marketing trends I’m seeing in 2026
Marketer Milk
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This year, my marketing career turns 10 years old. I started off as a pee-wee intern doing things like SEO, social media, and email marketing at a small startup in Santa Monica. I then went on to work...
The best marketing ideas from the past 7 days
Marketing Ideas
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This week I found an AI fish tank going viral, physical gifts from OpenAI, and the smartest website footer I’ve seen all year. Let’s dive in. #1 This company added “ask AI what it thinks about us” but...
Exactly how we build and spend our marketing budget at Yonder
Marketing is Hard!
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I saw a marketer post their full budget breakdown on LinkedIn the other day and immediately wondered why I don’t see that more often. It’s almost as if resource allocation is a closely guarded trade s...
They wrote the rules of digital marketing... a century ago… before computers existed
Modern Marketing Digest
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Winston Churchill said "The farther backward you can look, the farther forward you are likely to see." Most "revolutionary" marketing strategies today were actually figured out nearly a century ago by...
9 takeaways from ‘This is Marketing’ by Seth Godin
Olivine
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The way we serve our tribe of early-stage founders is by understanding what makes up great marketing and curating the best strategies. This Is Marketing often tops the list of best marketing books and...