General
General marketing stuff that doesn't fall into a certain topic.
Exactly how we build and spend our marketing budget at Yonder
Marketing is Hard!
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I saw a marketer post their full budget breakdown on LinkedIn the other day and immediately wondered why I don’t see that more often. It’s almost as if resource allocation is a closely guarded trade s...
They wrote the rules of digital marketing... a century ago… before computers existed
Modern Marketing Digest
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Winston Churchill said "The farther backward you can look, the farther forward you are likely to see." Most "revolutionary" marketing strategies today were actually figured out nearly a century ago by...
9 takeaways from ‘This is Marketing’ by Seth Godin
Olivine
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The way we serve our tribe of early-stage founders is by understanding what makes up great marketing and curating the best strategies. This Is Marketing often tops the list of best marketing books and...
How to do marketing (if you're a solopreneur)
Dan Kulkov
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Hey, this is Dan. I noticed that most pre-profitable Solopreneurs struggle with the same problems. That’s why I wrote this self-help marketing guide. It’s not a silver bullet to start earning $100,000...
How the coupon was invented, and how tech propels marketing
Andrew Chen
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In other words, as AI, VR/AR, web3, and other technologies guide us towards the future, part of that future will inevitably be to promote other products/services. (For better or worse!) We’ll see new ...