General

If you could see into the future and put words in your audiences’ mouths, what would they say about your company? This is not a newsletter about time travel or manifesting realities, but it is about creating perceptions. Perceptions are ...

I asked 22 successful founders, marketers, and creators that I know one simple question: what are your best offline marketing tips for small businesses?? Here's what they said... “Attend local networking events, get to know the organize...

Marketing comes in a wide variety of flavors based on audience, media platform and business. Here are 72 Marketing Definitions to help you understand today’s evolving and dynamic marketplace. Therefore, it’s no surprise that marketers de...

How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable leads. In the end, marketing has to drive revenue. However,...

When it comes to our businesses, we often feel as though they are an extension of us. If our companies are struggling we’re struggling. When our businesses are successful, we feel successful. Among other things, this type of mindset can ...