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General

General marketing stuff that doesn't fall into a certain topic.

Steve Jobs' iconic speech about marketing [Video]

YouTube
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General
In this video, Steve Jobs presents the marketing campaign "Think Different". It's known as one of the best marketing strategies in Apple's history....

Chief Marketer Survey: The Biggest Marketing Leadership Deficiencies

MarketingProfs
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General
Senior marketers say the biggest marketing leadership deficiency in their organizations is an understanding of the customer journey, according to recent research from the CMO Council and Chief Outsiders. The report was based on data from...

Checklist: Be a rising end-to-end marketer

Almanac
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General
Employees used to swim in their own lane. That doesn’t work anymore. At all types of organizations, I’m seeing more high-performers get rewarded when they can handle projects end-to-end. If a normal marketer is an infantry soldier, these...

Top 2021 Marketing Strategies [Video]

Noah Kagan
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General
Looking for new marketing strategies? In this video I share the best marketing strategies that you should be using to grow your business in 2021 as well as the platforms that I believe are completely overhyped....

What to Do as a Marketer When You’re Triggered

Adweek
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General
Unfortunately, violence against our POC communities happens more often than not--and mental health struggles because of it. I was triggered by the Boulder, Colo., shooting. My mind immediately regressed back to the Black Lives Matter pro...
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