General
General marketing stuff that doesn't fall into a certain topic.
‘Marketers talk a good game’: Confessions of a senior agency exec on being paid fairly
Source:
Digiday
|
New year, same challenges. That’s the sobering 2021 outlook of one senior agency exec who expects many marketers to continue to avoid the thorny topic of remuneration. In the latest edition of our Confessions series, where we exchange an...
Ten Marketing Predictions For 2021
Source:
Forbes
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Nobody could have predicted the poop show that was 2020. But what do marketing thought leaders predict for 2021? Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data, published by HarperCo...
The 4Ss of Marketing and Why Your Corporate Culture Is Crucial in 2021 [Podcast]
Source:
MarketingProfs
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Keith Richey, Sr. director of global marketing at LinkedIn, joins me to talk about the importance of corporate culture, the changes CMOs have experienced in 2020, and the 4Ss of marketing. We also talk libraries, liquor laws, learning, a...
These Marketing Trends Need to Die on Jan 1, 2021
Source:
Better Marketing
|
Marketing is the perfect blend of art and science. It can also provide neverending dumpster fires on your front lawn. My hopes are that with the turning of this new year, we can walk away from a few ugly trends, some of which I’ve fallen...
5 retail marketing trends that will outlive the pandemic
Source:
AdAge
|
A year ago, a shopper at an American Eagle store would come into the store, browse a selection of tops and denim, pair a few things together to try on as an outfit, wait for a cashier, pay and leave. Now, a consumer can walk up to a kios...