General
General marketing stuff that doesn't fall into a certain topic.
A playbook for paying down marketing debt
Helen Min
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Software developer Ward Cunningham coined the term “technical debt” in 1992 to describe what happens when programmers ship quick-and-easy code they plan to update later. “A little debt speeds development, so long as it is paid back promp...
We analyzed 180K business proposals
Process Street
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A great business proposal means the difference between an unsigned contract and a successful deal. A poorly written business proposal will get turned down, even if the offer is good. Business proposals are considered to be an art form th...
The companies that know the most about you based on app data [Infographic]
Social Media Today
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Personal data collection, and the risks of such info getting into the wrong hands, had become a big focus of late, highlighted by concerns around TikTok potentially sharing US user data with the Chinese Government. And that is a serious ...
What we learned from a “Google only” marketing approach
GatherUp
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Could a “Google only” approach to marketing move the needle for a very small local business? Which Google tools improved visibility and conversions? We had a unique opportunity with a new, very small diner to see if a Google-only, low-co...
Crossing the canyon: Leading your first marketing team
Reforge
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There are many types of marketers and countless marketing career paths. But for marketers in technology companies, one profile increasingly fills the ranks of rising VPs and CMOs: the marketer who starts with a single acquisition or rete...