The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Here's what they predict. 1. A long-term approach is the Mi...

While product managers may not build the actual product, they do produce something very tangible for a team: decisions. July 23 update: in retrospect and from feedback, this framework applies to any role, not just product management. The...

A marketing consultant role is considered one of the most important roles in the marketing industry in recent years. The marketing consultant role can be part of a consultancy firm or working as an independent consultant....

Business success is all about the marketing, right? But what if marketers know far less about consumers' tech use than they think? We look up to them because they're so clever. They get hold of a product, create a story around it, and le...

The Covid-19 pandemic has abruptly altered consumers’ behaviors and attitudes, upending brands’ marketing strategies and plans. Now, roughly eight months into the pandemic in the U.S., we are just beginning to gain a better understanding...