Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
A bulletproof way to acquire more customers: ‘Brute Force Marketing’
Marketing Ideas
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My #1 acquisition advice for early-stage startups is always the same: Use your own product on behalf of potential customers → gift them the results (as if they were already using your product). I call...
Stop ignoring this growth problem
Growth Unhinged
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Up to half of your free trial signups may actually be fake accounts. They distract your sales team, deflate your conversion metrics, and inflate hosting costs. And you can fix it without adding fricti...
The 3-layered personalization strategy to drive more pipeline
Mutiny
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Your website is the hub of your online presence and acts as the focal point for all your marketing efforts. It's where potential customers land, make buying decisions, and interact with your brand. Un...
Scaling to $100 million
Bessemer Venture Partners
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As growth investors at Bessemer, we hear the same benchmarking questions over and over from portfolio companies as they mature: What should my gross margin be? How much should I be spending on R&D as ...
The monetization playbook we used at Eventbrite
Casey Accidental
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One of the problems we faced when I joined Eventbrite was that Eventbrite had a pretty low take rate, meaning when event creators sold paid tickets on our platform, we took a very low percentage. And ...