Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
What’s working to improve free-to-paid conversion
Growth Unhinged
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Last month I partnered with ChartMogul and ProductLed to analyze new conversion data from 200 B2B software products. The findings demystified the economics of free products and the user journey in 202...
How to build GTM campaigns your prospects would pay to receive
GTM Strategist
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You know those outbound messages that make you want to throw your laptop out the window? “Congrats on your new role!” “I noticed your company is growing.” “Company X deserves more SEO backlinks.” - fo...
Strategic choices: When both options are good
A Smart Bear
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All day, everyone at the company makes decisions, independently: How to respond to this customer. How much effort to put into this feature. What we build next. How we position a weakness on the websit...
How to break up with your agency (with the drama!)
Winnie Chan
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In this punchy guide, Winnie Chan breaks down how to ditch underperforming agencies without the mess. She identifies red flags like "vanity metric shields" and senior-to-junior talent swaps, then prov...
10 quick GTM fixes you can ship this week
MRR Unlocked
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Today, we’ll cover 10 quick GTM fixes that you can ship this week - no new playbooks, no new channels, just foundational execution that reduces noise. Let’s get into it. 1) ICP & ANTI ICP Bullet list ...