Growth

It’s been 10 years since I first wrote about the Four Fits. It’s the most popular piece I’ve ever written and something I refer back to in almost every strategy conversation I have. While the framewor...

For the past three years, my team and I have been behind Wiz’s organic presence online - the social media, website, and viral projects that generate buzz about our brand. From a toy store for CISOs to...

A year ago, I would’ve laughed at the idea of running growth at a $130M ARR company without touching activation. Or that 90% of my time would be spent on big bets instead of optimizations. Or that our...

Here's something that should keep every product leader up at night: We're living through one of the most significant technology shifts in history, yet we're still distributing products like it's 2015....

One of the things I’ve been watching closely is how AI is creating new types of Growth Loops that we haven’t seen before. Two years ago I wrote about LinkedIn’s AI enhanced content loop that generated...