Growth

An entrepreneur confided in me recently that he didn’t like Lean Startup. He asked whether I thought that was OK, or whether is he not cut out to build a startup. “Elon didn’t use Lean Startup to buil...

Today, we’ll dive into a topic that I was actively avoiding for 2.5 years - ABM. Why? While generic “spray and pray” outreach is taking its last breaths, people on social media and newsletters misrepr...

Your team invests heavily in LinkedIn content. You’re paying creators, producing videos, running influencer programs. But you have no idea if the engagement actually matters. Marketing measures engage...

There are a few things that make startup marketing different from the rest: Constant urgency to move fast because you must show growth a.s.a.p. (The typical growth trajectory for a startup is that you...

Every GTM team is asking the same question heading into 2026. What AI should we be using? Most teams answer it backwards. They start with tools. They skip stage. Then they wonder why nothing compound...