Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Turning traffic into users: Why branding is important for product-led growth
OpenView
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Product-led growth is supposed to enable the product to sell itself, so there’s really less of a need for sales and marketing, right? Wrong. Though the product itself does a lot of the heavy lifting w...
Growing self-serve from 0 to 70%+
Kyle Poyar
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In the past three years, Deputy has seen serious wins in their PLG motion. Self-service conversions have increased from 0 to 70%+ of new customers. Mobile conversion has exploded by 5-6x. And Deputy’s...
Winning formula for long-term growth
Elena's Growth Scoop
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Have you asked yourself if your company should invest in Product-led Growth motion? Sales-led Growth motion? How about Marketing? But that is the wrong question to ask. You must play across all growth...
Five laws of growth
Elena's Growth Scoop
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Non-negotiable laws for every growth function. 1) Product Market Fit (PMF), then data, then growth. Growth creates the maximum product distribution via the scientific method. This applies to brand-new...
Small and mighty: The untapped value of your top 1%
McKinsey
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VIP customers require a unique engagement strategy. VIPs make up only a small portion of customers, but represent a significant amount of revenue. Give them an irresistible customer experience, and VI...