Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
How to slow churn and drive user success with SaaS onboarding coaches
ProductLed
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Keap faced a big churn problem, and we turned to onboarding coaching to solve it. As a product-led company, it’s important to overlay your approach with the reality of customer experiences and their i...
B2B Growth, IRL: How to do event marketing that actually makes a difference
Elena's Growth Scoop
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While many marketing teams focus exclusively on digital channels to reach potential customers, engaging with in-person activities offers an opportunity to break through endless online scrolling noise....
How Arc grows: Building the new window into the internet
How They Grow
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Sometimes in the world of tech, what we consider innovative concepts aren’t necessarily all that new. Sometimes, “new” is just a unique and different perspective on something so expected and mundane. ...
How Revolut grew 150x with referral marketing
Viral Loops
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Read an in-depth case study of Revolut’s referral programs and strategy that help them grow exponentially. Revolut is one of the first Fintech companies that disrupted the banking industry, and it may...
How to create an account-based marketing strategy (ABM)
Test, Iterate, Scale
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Marketers are looking for new outbound tactics since mass emailing is not performing as much as before. Indeed, email open rates and reply rates have decreased a lot. In early 2023, generative AI dele...