Growth

When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...

Even Facebook and Slack did not grow “exponentially,” as frequently described. Here is the correct model that you can use to understand and affect growth. A startup is growing fast, the journalists ma...

Since the days of sticks, stones, and hunting wooly mammoths, humans have proven to be inherently creative problem solvers. Wherever you look in history, the trend is crystal clear: we’re driven to cr...

Starting as Livestorm’s Growth Lead as a global pandemic was getting underway meant Benoit Leggieri entered the world of video communications technology as workplaces everywhere were about to depend o...

There is no such thing as new ideas. James Webb Young, considered one of the most successful advertising men of all time, doubles down on the concept by saying, 'The ideas people produce today are mer...