Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
AI has killed the traditional SaaS GTM playbook
Felicis
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If you argued a startup’s go-to-market (GTM) playbook is a commodity, I’d be hard-pressed to disagree. You likely know the gist: a founding team builds a minimal viable product (MVP), launches it, ite...
From zero to unicorn in 3 years: CRED’s journey with branding and influencer marketing
Literal Humans
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Most of us know that panicky feeling that comes from receiving a threatening letter from a credit card company or utility provider, but few of us have ever been rewarded for paying our bills on time —...
Adjacent growth strategy: The power of adjacent users
ProductLed
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People tend to rely on tactics and growth hacks when thinking about the path to growth. But in reality, you need a solid strategy. While many strategies target power and core users, it’s actually an a...
9 ways to boost SaaS revenue with a better upgrade UX
Growth.Design
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It happened a few days ago… I was just sipping on a latte in a coffee shop in Montreal. That's when I received this unexpected email from Zapier. We're happy Zapier customers because it saves us a lot...
Five avoidable growth mistakes founders miss
First Impression
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Efficient growth is top of mind for founders right now. If you are an early-stage B2B startup founder with a product that’s gaining traction, you are probably thinking about getting more customers and...