Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Small and mighty: The untapped value of your top 1%
McKinsey
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VIP customers require a unique engagement strategy. VIPs make up only a small portion of customers, but represent a significant amount of revenue. Give them an irresistible customer experience, and VI...
How Waze got its first 1,000 users
First 1000
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When Waze started in 2006, mobile navigation apps were effectively non-existent. At least not on a smart phone. The first iPhone wouldn't launch for another year and the smart phone market was dominat...
Hyper-growth is great, but don’t die while trying
Christoph Janz
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Companies perform according to plan … until they don’t. That’s a tautology/joke, obviously. What I mean is that it quite frequently happens that companies go from “more or less according to plan” to q...
The SaaS metrics that matter
David Sacks
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One of the best features of SaaS businesses is how easy they are to measure. Only a handful of metrics really matter. This post breaks down those key performance indicators (KPIs), and provides the be...
Marketing needs growth planning not media planning
The Growth Machine
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Evolution in data and technology has changed the world of marketing. Marketing’s impact is now quantified, measureable and attributable. It is not just impact top of the funnel brand awareness but the...