Growth

Most businesses usually focus on acquiring new customers, but what about keeping the ones you already have? It is more cost-effective and profitable to keep your current customers than to find new one...

If you’re a founder, odds are that you’ve heard this question many times before. Businesses use Customer Lifetime Value (LTV) to evaluate their ongoing relationships with existing customers—arguably t...

Back in 2014, I wrote a post titled “Five ways to build a $100 million business”. If you haven’t seen it yet, the central idea of the article was to look at how many customers you need, for a given AR...

In the earliest stages of company-building, folks often worship at the altar of speed — launch an MVP quickly, gather hoards of customer feedback and start pivoting your way into product/market fit. T...

Every Growth should do this exercise: Mapping the user journey from A to $. Here's how I do it: Create a FigJam file, and working left to right: 1. Where do people hear about us? 2. What are the steps...