Growth

The appetite for new, disruptive pricing models is higher than ever before. Software companies are realizing they can't solely rely on flat-rate or seat-based subscriptions in an age of AI, automation...

Retention is the ultimate test of product-market fit. Except now it's more like a pop quiz... that you have to pass every damn quarter. Because we're living in an era of product-market fit collapse. C...

Most companies don’t fail because their product is bad. They fail because they’re building the right thing—at the wrong time. They’re scaling sales before they’ve found the right customer. They’re lau...

This post is the third in an unintentional series on the levers founders reach for when trying to scale their company’s growth. This is beyond the day-to-day optimization a growth team might work on. ...

Creating a successful go-to-market (GTM) strategy isn’t just about aligning your team around a vision—it’s about operationalizing that vision with clear metrics that inform every decision. The GTM Ope...