Growth

Y’all know that I love to explore the playbooks of the best-known PLG startups, such as Hotjar (bootstrapped to $50 million+), Similarweb (IPO-ed in 2021), Webflow ($4 billion valuation) and Zapier ($...

I’ve read hundreds of articles about product-led growth (PLG), and they all kind of blur together. So when founders ask me for advice on building their PLG motion, I still don’t know where to point th...

Amplitude recently hosted an expert discussion on product-led growth (PLG) and how it can fit into your business. The speakers were Elena Verna, head of growth at Amplitude and a partner with Reforge,...

I still remember reading Eric Ries’ blog post that first coined the term “Lean Startup” in September 2008. It fully encapsulated a new way to build startups that was starting to take hold in Silicon V...

Place a “grabbable” object (e.g. a glass) close to your product in your creatives (e.g. ads, website). Position it in a way that would be easily reachable by the right hand of the viewer. People are m...