Growth

Place a “grabbable” object (e.g. a glass) close to your product in your creatives (e.g. ads, website). Position it in a way that would be easily reachable by the right hand of the viewer. People are m...

When users leave, it's called churn. The strategies you implement to combat churn are called retention or stickiness strategies. The most effective retention strategy is what I call building state. It...

6 months ago, one of my friends introduced me to his new favorite app. He was “obsessed.” He made the pitch, and I drank the Kool-Aid. The app would help us stay in touch; by posting a picture at a ra...

Let’s start with the obvious. You can’t have a successful product if too many customers churn. But if you’re tasked with reducing churn rate, it can feel almost impossible to actually move your metric...

Following the wave of excitement about product-led growth as a discipline and the success stories of many teams in some of the fastest growing companies, nowadays many tech startups are spinning up th...