Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Driving startup growth by choosing the right marketing traction channel
oh, blimey
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Why is building the right marketing traction channel something that’s often overlooked? They get that growth is important but it usually comes way too late. It’ll usually look a little like this: A fo...
The growth competency model: Build stronger growth teams
Reforge
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Growth is a new job function that is ever-evolving and can mean different things depending on your niche or industry. Your company might not even call it a Growth team yet! Because of those factors, t...
Efficient growth marketing just got cool again
OpenView Venture Capital
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From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team, I helped grow profit 440% during that time period. When I started looking for ...
Get out of the ARPU-CAC danger zone with channel model fit
Brian Balfour
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Channel Model Fit is simple - channels are determined by your model. First, what do I mean by “Model?” The two most important elements of your model are: 1. How Your Charge - For example, free (moneti...
Growth ideas list [Resource]
Julian Capital
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Discover a list of growth ideas for your startup. Find ideas for customer acquisition, funnel conversion, and homepage conversion. The list does not include "growth hacks," but rather tactic that have...