Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The best channels for acquiring customers
Julian Capital
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Until you’ve proven strong NPS and retention, you’re not ready to scale. Until then, the purpose of customer acquisition is getting a sample audience of users to test your ideas on and gather feedback...
Your guide to PLG benchmarks
Kyle Poyar
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We’re all familiar with the classic B2B marketing and sales funnel and the supporting jargon: leads, MQLs, SQLs, SALs, opportunities, closed won, etc. The B2B funnel isn’t quite dead, but it’s not exa...
Scarcity requires a renewed focus on leverage
Amplitude
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October 2021. Grow. Grow. Grow. I was nearing the end of a rewarding workshop with an Amplitude prospect. The team was genuinely excited about becoming more data-informed. The conversation was filled ...
Solving retention with loops
Growth Hackers
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Driving exponential growth is every business’ dream. Growth is so much at the center of focus that some overlook the impact of retention on driving exceptional growth. When someone mentions having a g...
Your guide to growth amid uncertainty
Kyle Poyar
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In the old world of… just a few months ago… software companies had plentiful access to cheap capital and were seeing extremely strong demand for their products. The name of the game was to grow at (al...