Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The growth competency model: Build stronger growth teams
Reforge
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Growth is a new job function that is ever-evolving and can mean different things depending on your niche or industry. Your company might not even call it a Growth team yet! Because of those factors, t...
Efficient growth marketing just got cool again
OpenView Venture Capital
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From 2018 to 2021, I led marketing for Firetrace International, a profitable company. As a member of the leadership team, I helped grow profit 440% during that time period. When I started looking for ...
Get out of the ARPU-CAC danger zone with channel model fit
Brian Balfour
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Channel Model Fit is simple - channels are determined by your model. First, what do I mean by “Model?” The two most important elements of your model are: 1. How Your Charge - For example, free (moneti...
Growth ideas list [Resource]
Julian Capital
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Discover a list of growth ideas for your startup. Find ideas for customer acquisition, funnel conversion, and homepage conversion. The list does not include "growth hacks," but rather tactic that have...
The best channels for acquiring customers
Julian Capital
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Until you’ve proven strong NPS and retention, you’re not ready to scale. Until then, the purpose of customer acquisition is getting a sample audience of users to test your ideas on and gather feedback...