Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
Want more revenue from current customers? Try these 15 retention strategies
Forbes
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Businesses often prioritize spending money on lead generation. While attracting new customers is necessary for growth, it's important not to not forget about your current ones. Retaining existing customers–the ones who will become repeat...
The Future of Product Led Growth Might Be Hiding Where You Least Expect It
OpenView Venture Partners
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Product led growth (PLG) is an end user focused model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. Many of the fastest growing B2B software companies employ product led growth...
Product marketing 101 with a Google product marketing manager
SF Yuppies
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What is product marketing? What does a product marketing manager do? How has the role evolved over time? Mike a seasoned PMM at Google breaks it all down....
15 low-cost retail marketing strategies for small businesses
Webflow
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Attention is modern-day currency. Without it, you’ll struggle to survive. For the majority of human existence, the only way for people to exchange goods and services was through physical contact. But, as the internet began to evolve in t...
The Model Market Fit Threshold & What it Means for Your Growth Strategy
Brian Balfour
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This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies: