Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The adjacent user theory
Andrew Chen
|
When I joined Instagram in 2016, the product had over 400 million users, but the growth rate had slowed. We were growing linearly, not exponentially. For many products that would be viewed as an amazing success, but for a viral social pr...
Four ways to measure customer acquisition cost
Kevan Lee
|
When we talk about metrics that matter for our marketing efforts, we often come back to growth and to brand. More revenue is better. A more iconic brand is preferred. (And when it comes to actually me...
Getting tactical about subscriber churn
Iterable
|
Churn is only a good thing when we’re talking about ice cream. When you’re developing an app, churn can be your nemesis. According to Tech Crunch, the median churn rate for subscription apps is 13% fo...
Study your most successful customers to set your direction
Inverted Passion
|
Your most successful customers are the ones who have by themselves discovered the use cases of your products that give them an enormous benefit. When your customers are working so hard to derive value...
What kills startups is the lack of feedback
Inverted Passion
|
A startup is like a hypothesis inside an entrepreneur’s head and the entire point of the startup journey is to know whether it’s true or false (besides being able to make money). Entrepreneurs thrive ...