Growth

Was Carl Sagan a growth marketer? Probably not. But his famous apple-pie-ism makes for a good starting point for a discussion on growth marketing. In order to talk about growth marketing, you must fir...

Product managers have to tell customers how their product is distinctive from others. You can stand out from the crowd if you can do that well. It can be your way to get a competitive advantage in a m...

Attention marketers: product-led growth (PLG) isn’t taking your job. Unless you can’t adapt to product-led marketing, that is. Before you can create a PLG flywheel, you have to get users for the prod...

Something I've been noodling over is how B2B marketing has changed. There have been four distinct eras in how companies market to businesses. Let's take a look at each era and consider how B2B marketi...

I'm Justin Kan and I've been through the ups and downs in the startup world. I started Justin.tv, which morphed into Twitch and sold it to Amazon for almost $1 billion, became a partner at Y Combinato...