Growth

This playbook walks you through launching a product on Product Hunt. Understanding how Product Hunt works is important because you have one shot: You won't be allowed to post the same product again for 6 months — and only for total redes...

There’s a lot of confusion around successful marketing strategies for startups. I’ll be the first one to tell you that no matter what you’re selling or how you’re selling it, a marketing strategy is something that every last startup shou...

Businesses often prioritize spending money on lead generation. While attracting new customers is necessary for growth, it's important not to not forget about your current ones. Retaining existing customers–the ones who will become repeat...

Product led growth (PLG) is an end user focused model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. Many of the fastest growing B2B software companies employ product led growth...

What is product marketing? What does a product marketing manager do? How has the role evolved over time? Mike a seasoned PMM at Google breaks it all down....