Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
What Does a Growth Marketer Do? Roles and Responsibilities
Josh Fechter
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Is your business ready to hire a growth marketer? Maybe it already has. It is not an easy task to succeed with this goal. And that’s where a good understanding of how to hire a growth marketer (often referred to as a growth hacker) comes...
Gustaf Alströmer - Growth for startups [Video]
Y Combinator
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YC Partner and growth expert Gustaf Alströmer talks about how to measure product market fit, how to decide on a growth channel, metrics that lie about PMF and other mechanics of growth for startups......
What is Growth Marketing? And How Growth Marketers Use it
Josh Fechter
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Is your business ready to hire a growth marketer? Maybe it already has. It is not an easy task to succeed with this goal. And that’s where a good understanding of how to hire a growth marketer (often referred to as a growth hacker) comes...
The momentum canyon: From traction to growth
Reforge
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Momentum is everything in startups. It creates the Universal Growth Loop: 1) The product grows. 2) That growth attracts and retains talent and capital. 3) That talent and capital enables you to solve more problems in the business. 4) Thi...
Optimization and innovation in pursuit of growth
Andy Johns
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That’s what Satya Nadella wrote in his opening email to the company shortly after becoming Microsoft’s new CEO. It was a clear call to arms that Microsoft needed to reignite innovation in order to scale the company after roughly 15 years...