Growth

There’s a lot of confusion around successful marketing strategies for startups. I’ll be the first one to tell you that no matter what you’re selling or how you’re selling it, a marketing strategy is something that every last startup shou...

Businesses often prioritize spending money on lead generation. While attracting new customers is necessary for growth, it's important not to not forget about your current ones. Retaining existing customers–the ones who will become repeat...

Product led growth (PLG) is an end user focused model that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. Many of the fastest growing B2B software companies employ product led growth...

What is product marketing? What does a product marketing manager do? How has the role evolved over time? Mike a seasoned PMM at Google breaks it all down....

Attention is modern-day currency. Without it, you’ll struggle to survive. For the majority of human existence, the only way for people to exchange goods and services was through physical contact. But, as the internet began to evolve in t...