Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The Model Market Fit Threshold & What it Means for Your Growth Strategy
Brian Balfour
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This is part five in a series about 4 Frameworks To Grow To $100M+. Subscribe to get the rest of the series. In the introduction to this series, I explained there are two types of companies:
Define These Two Inputs for Your Retention Rate Formula
Amplitude
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Retention rate is a key metric in determining the health of your product. It tells you how many of your users are finding enough value to come back a second time. But just knowing that a user came back to your platform doesn’t help you m...
The strategies to grow an infrequent product (ICED theory)
Reforge
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We use some products more than others. Zoom may be part of our daily lives while TurboTax appears once a year. The latter is an example of an infrequent product, which we detailed in this post introducing ICED Theory. If you’re new to IC...
Getting your first 100 users
Gaurav Agarwal
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For any startup, getting the first 100 customers is always a challenge. Long term, different companies take different approaches to acquisition, but the first 100 users are always native to each company. Having said that, there are few s...
How to become a t-shaped marketer: What marketing career growth looks like at Buffer
Buffer
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Social media is an incredible tool that has allowed billions of people all over the world to connect...