Growth
Discover links and resources related to product growth. This includes sub-topics on retention, engagement, and acquisition.
The word of mouth coefficient
Reforge
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It’s pretty standard advice. Word of mouth is critical to growing a successful product. Despite its importance, word of mouth has always been hard to measure and therefore hard to influence. In 2014 I (Yousuf Bhaijee) worked at Zynga wi...
The right way to set goals for growth
Casey Winters
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Many people know growth teams experiment with their product to drive growth. But how should growth teams set goals? At Pinterest, we’ve experimented with how we set goals too. I’ll walk you through where we started, some learning along t...
How to Prioritize Customer Retention in Your Digital Strategy
Capterra
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In the new digital normal of 2020, customer retention is top of mind for most business owners. But don’t just take our word for it: We asked your peers. In Capterra’s July 2020 Digital Transformation survey* of over 500 small business ow...
Growing a Community of Women in Tech
Jessica Titus
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The day I interviewed at Jobcase, I was nervous yet excited. It felt like the day that would change my entire life. Looking back, I think I knew that my future would be there in that office in Cambridge. Despite having received a differe...
2020 Expansion SaaS Benchmarks: Getting Back to Hyper-Growth
OpenView
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When we were preparing the 2020 expansion SaaS benchmarking survey, our biggest question was: “How did COVID-19 and the economic downturn affect private SaaS companies?” In short: It made SaaS companies even stronger. This year’s report ...